Real problems
Meaningful challenges
worth solving.
Meaningful challenges
worth solving.
Multidisciplinary work
across borders.
Solutions that respect dignity,
autonomy and choice.
A more inclusive world
for every generation.
We’re living longer than ever before. Longer lives are one of the defining shifts of our time, creating new challenges, new needs and entirely new possibilities.
Explore the data →people in the world
is 60+.
people will be
aged 60+.
“A longer life should
mean more possibilities,
not fewer.”
How might we make digital services safer and simpler for people who didn’t grow up with them?
Explore →How might we create meaningful connection across generations and geographies?
Explore →How might we make essential services simpler, more accessible and less frustrating?
Explore →How might we enable people to live independently for longer, with the right support at the right time?
Explore →
ResearchDesigning safer, simpler online shopping experiences for older adults.
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PrototypeEarly, respectful indicators for cognitive and functional change.
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TestingTools, resources and community for a fulfilling next chapter.
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Join a global community turning the challenges of longer lives into opportunities for a better, more inclusive future.